图说娃哈哈多元化之路

2013-11-04 15:29

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标签：娃哈哈白酒

从1987年白手起家卖汽水，到销售儿童口服液淘金，再到后来成立娃哈哈集团专注饮料行业，宗庆后用了25年时间最终成为国内名副其实的“饮料大王”。饮料销售额达到636亿的娃哈哈，目标是在未来三至五年达到千亿，但饮料行业经过多年发展，集中度已非常高。娃哈哈触角不能只在饮料业，于是便转向了奶粉、童装、商场，如今更是涉及到了宗庆后都不喝的白酒领域。

图说娃哈哈多元化之路

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                   "note": "2012年11月29日，在娃哈哈迎来25周年之际，其第一家欧洲精品商场WAOW PLAZA(娃欧商场)在杭州钱江新城正式开业。未来3—5年内，娃哈哈要在全国开100家欧美精品商场。",
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